La Belle AS is a specialized lingerie store that offers a wide selection of underwear, nightwear and swimwear for women. The store carries well-known brands such as Marie Jo, Lise Charmel and Mey, and has a varied range that includes bras, briefs, swimsuits and bikinis. Quality materials such as wool, silk and cotton are in focus, which contributes to the comfort and durability of the products.
In addition to the wide selection of underwear, La Belle AS also offers hold-in products as well as accessories such as stockings and socks. The store has a long experience in underwear production, with Mey as part of its history since 1928. Seasonal sales, such as summer sales, give customers the opportunity to find great deals on selected products.