Sunnmøre and Romsdal Fishermen SA, also known as Sunnmøre and Romsdal Fiskesalslag (Surofi), functions as a sales organization for fishermen and fishing boat operators in the region. The organization specializes in buying and selling whitefish and shellfish through an auction system. This provides a structured and efficient way of selling the catch, while also giving the fishermen a platform to reach out to the market.
Surofi offers a number of services that include an updated overview of the latest registered catch, as well as a quick and easy registration of catches via the CatchSign system. The organization also provides access to turnover statistics for both the current and previous years, as well as information on current regulations and updated minimum prices for fresh fish. You can also find today's reference prices for frozen fish and an overview of recipients of catch in the area. Quality courses for the fishing fleet are also offered, which contributes to skills development within the industry.