Gina Tricot is a Swedish fashion chain that was established in 1997 and has since then expanded its presence to over 30 countries. The chain's focus is on fashion clothing for young women, with a varied selection that includes both clothing and accessories. Gina Tricot attaches great importance to sustainability and responsible production, and offers products made from sustainable materials.
The chain also has a loyalty program known as the Gina Tricot Club, which provides special offers to its members. In addition, seasonal campaigns are organised, such as Black Friday, which give customers the opportunity to discover novelties in autumn clothes, jackets and bags. Gina Tricot also engages in social responsibility by supporting various organisations, including since 2011 they have contributed to education for children in Bangladesh and donated significant amounts to UNICEF.