Norrøna Concept Store Alta offers a wide range of premium outdoor products, with a history dating back to 1929. The store is part of Norrøna, a family-owned Norwegian brand that specializes in quality, functionality, design and sustainability in outdoor equipment. Customers can find products for various activities such as hiking, skiing, snowboarding, climbing, trail running, mountain biking and surfing.
The store focuses on sustainability and offers repair services for products, which contributes to a longer lifespan of the equipment. Norrøna Concept Store Alta also has a loyalty program for customers, as well as committed outdoor ambassadors who share their knowledge and experience. In addition to the products, the store provides information about the technology and materials used in the equipment, as well as access to the Norrøna blog, where customers can find tips and inspiration for their outdoor experiences. B2B services are also available for companies that want to cooperate with Norrøna.