AMFI Alta is one of Northern Norway's largest shopping centers, located in the center of Alta. The center houses nearly 70 stores and restaurants, and offers a varied selection of products and services. Among the stores are well-known names such as Sysalong, Fantasi, Gullfunn and Change Lingerie. In addition, there are services available to visitors.
The shopping center offers gift cards that can be used in 4,000 stores in over 80 shopping centers, which gives customers the opportunity to shop across multiple locations. AMFI Alta also organizes seasonal activities, such as Christmas tree lighting, and has a tradition called "Novent" to celebrate the waiting time before Advent. The center emphasizes family-friendly activities and provides tips for Christmas calendars for children, making it a popular place for families.