Bik Bok is a fashion store that targets young women, especially girls in their mid-20s. The store offers a diverse selection of clothing, including basics and trends that are popular in the fashion scene. The collections are designed to inspire and meet the needs of the Nordic girl.
The assortment includes outfits that are suitable for various occasions, from everyday wear to parties. Bik Bok emphasizes offering commercial trends and "it-fashion", which makes the store a relevant destination for fashion-conscious customers.