Visit Alta is a destination company that focuses on marketing and developing the Alta region as a year-round travel destination. The company brings together players in the tourism industry and works to facilitate the sale of high-quality experiences. Alta is known as the city of the northern lights, and offers varied experiences throughout the different seasons, from the midnight sun in summer to darkness in winter.
The region has a unique geography, located between the sea and the Finnmarksvidda plateau, and is a historical meeting place for Sami, Kven and Norwegians. Visit Alta follows strict ethical guidelines and quality requirements, marked with "Approved by Visit Alta". This ensures that visitors get an authentic experience of the rich cultural traditions and shared history among the indigenous peoples in the area. "The Meeting of Three Tribes" symbolizes the diversity of the region and its cultural heritage.