Montér Åsane is a DIY store that offers a wide range of building products and services for both home and garden. The store is part of the Montér chain, which is Optimera's own concept aimed at the DIY market, as well as builders and craftsmen. Montér has 138 DIY stores in Norway, and focuses on a high level of service and professional expertise. The store also offers membership in a customer club, which gives access to bonus points, offers and discounts.
In addition to traditional building products, Montér Åsane offers inspiring products such as Opus exterior doors with integrated smart locks and Jotun LADY color charts for paint. The store also has a support scheme from Enova for energy gains, as well as Montér Byggeservice, which gives customers the opportunity to get help with building projects of different sizes. Montér Åsane organizes competitions, where customers can win prizes such as a new kitchen. The store offers home delivery of goods and free trailer loans to make the shopping experience more convenient.