Brannbutikken is a leading player in the sporting goods industry, specializing in football products. The store is known as Norway's largest online football store and offers a comprehensive range of football boots, football kits and other equipment. Among the products are special editions such as the Kylian Mbappé Personal Edition, as well as a wide selection from popular brands such as Nike, adidas and PUMA. Brannbutikken has been a football specialist since 1995 and has built a solid reputation in the industry.
In addition to football equipment, Brannbutikken offers supporter equipment and training equipment. The store has a membership program that gives access to exclusive products and events. Brannbutikken is recognized by several superstars and has over 8 million followers on social media. It has also received several awards for the quality of its online store, which underlines its position in the market. The physical store at the Stadium is only open on match days and selected days during the year.