Gina Tricot is a Swedish fashion chain that was established in 1997 and has since expanded its presence to over 30 countries. The chain focuses on feminine fashion clothing, and they offer a diverse range of products, including autumn jackets, bags and knitwear. Gina Tricot targets young customers with specially tailored collections for the age groups 9-14 years and 14 years and older.
The chain has a strong commitment to sustainability and collaborates with various organizations to promote a more just world. Since 2011, they have supported 150 primary schools in Bangladesh, and in 2015 they raised 2.7 million Swedish kronor for UNICEF through in-store campaigns. Gina Tricot also offers services such as delivery within 1-4 days, gift cards and a membership club, the Gina Tricot Club, which provides benefits to its members. To meet the needs of its customers, a section with frequently asked questions and answers is also available.