Weekday is a clothing store that offers street fashion and lifestyle products. The brand was launched in Stockholm in 2002 and has since evolved into a platform for creative expression. With a focus on challenging the boundaries of everyday clothing, Weekday presents a diverse range of clothing that reflects new styles and cultural trends.
The store has a particular focus on jeans, which have been a central part of the brand since its inception. In addition to basic products, Weekday also offers collaborations with both established and emerging creative talents in fashion, music and art. The range includes curated trends for the season, limited collections, collaborations, as well as second-hand and remade capsules, which allow customers to explore innovative and sustainable alternatives.