Utetrend is a media company based in Bergen, with a clear focus on urban culture and social movements. The company is known for organizing festivals and concerts, and has established itself as an important player in cultural activities in the region. Through ByGuiden, they offer a platform to inform about various cultural events, which helps to bring together audiences from different generations.
In addition to festivals and concerts, Utetrend is involved in major events such as BIFF, where they have had red carpets and film stars. The company has also distinguished itself with special concerts, such as the anniversary concert for Baba Nation, which has historical significance. Utetrend supports local artists, such as Charlene, by giving them opportunities for new releases and exposure. They keep their audience updated through an active newsletter that informs about upcoming cultural events.