Brun Og Blid is a tanning salon chain located in Bergen, Norway, known for its digital platforms that offer tanning services. The chain's focus on user-friendliness is evident through a new design that has been developed to improve the customer experience. This includes a customized experience based on analytics of visitor behavior, which contributes to continuous improvement of services.
Brun Og Blid's marketing is largely done through Facebook advertising, which is part of their strategy for effective advertising. The chain's use of data collection allows it to target ads to specific customer groups, which can increase visibility and attract more customers. This demonstrates a modern approach to marketing and customer service within the tanning industry.