Brun og blid Bergen Storsenter offers tanning services with a digital platform that makes it easy for users to navigate and book. The salon has implemented a new design with a focus on user-friendliness, which is intended to improve the customer experience. Through analyses of visitor behavior, they can adapt the services to better meet the needs of their customers.
The marketing of the salon is done, among other things, through Facebook advertising, which contributes to effective advertising. By collecting data about its users, Brun og blid Bergen Storsenter can create a more personalized experience for its customers. This focus on data collection and analysis is part of their strategy for continuous improvement of their services.