Gina Tricot is a Swedish fashion chain that was established in 1997. The chain's focus is on offering a wide selection of clothing for young women, with an emphasis on feminine fashion trends. Gina Tricot has stores in over 30 countries, and has a varied range that includes seasonal collections for occasions such as weddings and balls.
The chain places great emphasis on sustainability and responsible production, and offers clothing and accessories made from sustainable materials. Gina Tricot is also involved in social responsibility, including through collaboration with organizations for education and support for primary schools in Bangladesh. Since 2011, they have contributed to the education of 22,000 children and collected significant amounts for UNICEF. Gina Tricot also offers a loyalty club for customers, as well as gift cards and an easy returns process.