Høyer Bodø is part of the Høyer chain, which has been active since 2004, when Ørnulf Høyer opened the first store at Sjølyst. The chain has since expanded to include stores from Kristiansand in the south to Tromsø in the north, and offers a varied selection of both Norwegian and international high-end and luxury brands. Høyer Bodø presents a multi-brand fashion universe, where both clothes and accessories are available, as well as interior products.
The store focuses on creating a positive user experience, and uses data-driven marketing to adapt content based on customers' interests and purchase history. Høyer Bodø also has a number of measures to engage customers, including membership competitions and sales with significant discounts. The store is part of a larger chain that emphasizes being close to customers, with several stores available in different locations.