Nye Petito AS offers a varied selection of children's clothing and shoes with a focus on unique design and quality. The store carries products from well-known brands such as Konges Sløjd and Liewood, both known for their Danish design. The range also includes nostalgic children's clothing from Little Cotton Clothes, vintage-inspired garments from Soor Ploom, and clothing from Louise Misha. In addition, handmade shoes from Donsje Amsterdam and wooden toys from Raduga Grez are offered.
Environmental friendliness is an important part of the store's philosophy, and several of the brands sold use recycled materials and organic cotton. Nye Petito AS emphasizes timeless designs that are made to last, so that the clothes can be passed down between siblings and through generations. The range also includes tights and knee socks from Condor, which complement the selection of children's clothing.