Sports Computing is a software company based in Fredrikstad, specializing in technology for precise analysis of body exercises and movement. The company has developed solutions that use a simple smartphone camera to collect advanced video data, making the technology accessible to both amateur and professional athletes. Their applications target various sports and have long-term market potential, focusing on community and collaboration in sporting activities.
One of the notable features of Sports Computing is their "free-to-play" model, which allows anyone to participate in the Kicker Ace community. The revenue model includes in-app purchases and sponsorships, which contribute to sustainable operations. The company has also adapted to the changes in fitness and health habits during COVID-19, and promotes camaraderie and sportsmanship through online games in the gaming industry. Sports Computing aims to make technology simple enough for children to use, while being powerful enough for professional athletes.