Pierre Robert Group AS is a Norwegian underwear brand that was established in 1956 and relaunched as a specialist in underwear in 2006. The company has its design team in Oslo, where they develop garments that are adapted to the Nordic climate. The brand focuses on comfort and style, and offers products made of soft and flexible materials with high durability.
The design is characterized by timeless, Scandinavian elements with simple lines and muted colors. Pierre Robert Group AS distributes its products through major players such as NorgesGruppen and Coop. The company also has a commitment to sustainability, with the goal of counteracting overconsumption and promoting responsible production.