Gina Tricot is a Swedish fashion chain established in 1997, and has since become a popular player in women's clothing in over 30 countries. The chain's range includes varied collections such as autumn clothes and knitwear, and they also offer special promotions such as Black Friday. Gina Tricot has a social media presence through instashop and collaborates with affiliates to reach customers.
The chain has a strong focus on sustainability and develops clothing and accessories made from sustainable materials. Gina Tricot is committed to social responsibility and has supported 150 primary schools in Bangladesh since 2011, which has given 22,000 children the opportunity to receive an education. In addition, they have donated significant amounts to UNICEF, with fundraising that in 2015 raised 2.7 million Swedish kronor. Gina Tricot also offers a membership club, Gina Tricot Club, as well as gift cards and delivery within 1-4 days.