The Gammelveien hiking trail-head in Hammerfest is a popular starting point for outdoor activities in Finnmark. The area offers a variety of hiking opportunities and activities that attract both locals and visitors. There is an emphasis on developing outdoor life in the region, including through collaboration with Friluftsforum Finnmark, which works to promote nature experiences and activities in the area.
In addition to the hikes and activities, prize draws are arranged for participants who get involved in various outdoor projects. There is also a focus on community involvement, with initiatives such as beach clean-ups and volunteer projects. The Gammelveien hiking trail-head collaborates with local mayors to invite people to hiking events, and offers information about local hiking destinations and top lists. A separate app is available for registering hikes, which gives users the opportunity to follow their activities.