H&M is a chain company that offers a diverse range of fashion clothing, swimwear, accessories and shoes. The company is known for delivering trendy and modern garments that target different target groups, from youth to adults. The range includes both everyday clothes and more formal outfits, which gives customers the opportunity to find something for every occasion.
The store has a focus on accessibility and style, and regularly updates its collections to keep up with the latest fashion trends. H&M also works with sustainable initiatives to reduce the environmental impact of clothing production. This includes measures such as recycling textiles and using more sustainable materials in the production of the clothes.