Destination Haugesund and Haugalandet AS is the travel destination company for the Haugesund region, and aims to promote the area as an attractive destination for both national and international visitors. The company works closely with Fjord Norway and local businesses to coordinate marketing aimed at the holiday and leisure market, as well as the course and conference market. Through targeted marketing, they seek to increase traffic to the region and extend the seasons, which can contribute to better profitability for tourism-related businesses.
Haugesund and the surrounding area offer a number of unique experiences, including coastal culture and Viking history. Among the sights are Norway's oldest royal seat at Avaldsnes, as well as the summer town of Skudeneshavn and idyllic island communities such as Røvær and Utsira. The region's natural beauty is expressed through Åkrafjorden and Langfoss, and activities such as RIB safaris and guided tours are offered. In addition, a varied selection of festivals is arranged, and there are opportunities for courses and conferences in scenic surroundings. The company works to disseminate market knowledge that can help the tourism industry develop products and services that are adapted to market needs.