Visit Sørlandet is a business cluster for tourism, culture and experiences in Sørlandet, headquartered in Kristiansand. The organization works to promote sustainable travel destinations in the region, with a focus on both nature experiences and cultural activities. This includes special events such as winter conferences and workshops, as well as offers of guided tours with local tour guides.
In addition to highlighting the region's attractions, such as Dyreparken and Hovden Fjellbad, Visit Sørlandet emphasizes local food and unique dining experiences. The organization offers a diverse selection of experiences, tailored to both those seeking active activities and those who want more peaceful experiences. Visit Sørlandet is also working on developing new booking solutions to make it easier for visitors to plan their stays in the region.