Carlos Coffee originated from a journey from Colombia to Norway in 1984, where the founder has a deep connection to coffee since childhood. Coffee imports from Colombia began in 2008, and the business has since focused on quality and authentic flavors from one of the world's largest coffee exporters. The brand is characterized by a design that includes the Colombia map and the name Carlos Coffee, reflecting the company's roots and history.
As a small-scale coffee roaster, Carlos Coffee emphasizes good ingredients and craftsmanship. Coffee experiences are offered to local eateries, where friends act as guinea pigs for new products. A portion of the profits go back to the orphanage in Colombia where the founder lived before coming to Norway, which adds an extra dimension to the company's social responsibility. Carlos Coffee supplies freshly roasted coffee to restaurants, coffee bars and specialty stores, and also offers coffee ordering through its online store.