Careless is a plus size clothing store that offers clothing in sizes from XS to 3XL. The store aims to celebrate the diversity of body types, and the designs are developed with a focus on optimal fit. This is achieved through the use of stretch materials and adjustable features, which should provide a comfortable and customized experience for customers.
The collection is designed in Norway, and Careless emphasizes using comfortable fabrics for increased comfort. The store also has special offers on selected jackets, as well as free shipping on purchases over 1500 kroner within Norway. Careless encourages its customers to feel "good enough" regardless of size, and aims to give everyone the opportunity to find clothes that they feel comfortable in.
Founded by Sara, known as @saraaemiliee on social media, Careless has a vision to create space for variation in body types. The store wants to contribute to a positive attitude towards one's own body and clothes that highlight the uniqueness of each individual.