Familiebutikken.no is a specialized store that offers a wide selection of baby and children's clothing from well-known brands. The assortment includes both tops and bottoms, as well as party outfits and woolen clothes. In addition to clothes, the store has a varied selection of toys and accessories that stimulate children's imagination and creativity, including educational toys such as building blocks and puzzles.
The store has its own outlet section with discounted goods and offers fast delivery and a 60-day return policy. Familiebutikken.no also has a customer club, Familieklubben, which gives members access to special offers. The store is independent and focuses on Norwegian design and Scandinavian quality, with an emphasis on sustainability and durability. The selection includes brands such as Hummel, Levi's, Helly Hansen, Adidas, Konges Sløjd, Didriksons and Reima.
Familiebutikken.no has both a physical presence at Sørlandssenteret in Kristiansand and an online store, which gives customers the opportunity to shop in the way that suits them best.