Gina Tricot is a Swedish fashion chain that was established in 1997 and has since grown to be available in over 30 countries. The chain focuses on feminine and fresh trends, and they specialize in clothing for women. The range includes jackets, tops, bags and jeans, with a clear emphasis on an "effortless chic" style. Gina Tricot also offers delivery within 1-4 days and has its own club for customers, where members can benefit from special promotions and offers.
Sustainability is an important part of Gina Tricot's philosophy. The chain's approach includes working with various organizations to promote education and justice. Since 2011, they have supported 150 primary schools in Bangladesh, which has given 22,000 children the opportunity to receive an education. Gina Tricot has also contributed financially to UNICEF, and in 2015 they raised 2.7 million Swedish kronor through campaigns in stores. The chain's focus on sustainable materials means customers can find both clothing and accessories that are developed with the environment in mind.