AS Pals is a logistics player specializing in baking ingredients and baking equipment. The company targets confectioners and bakeries, offering a wide range of products that include Fairtrade, organic and gluten-free options. This allows professional bakers to find quality products that meet different needs and preferences.
In addition to a diverse product range, AS Pals offers inspiration through recipes and articles, which can be useful for both beginners and experienced bakers. The company has an online store with a user-friendly shopping cart and shopping cart function, as well as a factory outlet for direct purchase of goods. To further support customers, they also have a video archive with tips and demonstrations that can help improve baking skills.