REMA 1000 TINNHEIA is a grocery store that offers a varied selection of food and household products. The store has a simple and practical concept that makes it easy for customers to shop for everyday food. Offers and campaigns are presented through the weekly customer newsletter, which contributes to the store's focus on low prices. The REMA app gives customers the opportunity to receive personal price cuts and bonuses, which can be an advantage for regular customers.
The store emphasizes people as the most important resource, and has a commitment to mental health through various initiatives. In addition to groceries, REMA 1000 TINNHEIA offers recipes that can inspire both everyday and weekend meals. The store also has a new wool collection from INNTIL, which expands the range beyond traditional groceries.