Rustadstuen Sport AS is Lillehammer's oldest sports shop, established in 1953. The shop has a wide selection of products, with a main focus on skis, ski equipment, bicycles and football equipment. It also has the district's largest fishing department, which offers a varied range for fishing enthusiasts. The shop also has an extensive clothing department, which is particularly well-equipped for the winter months.
The shop is run by owner Helge Rustadstuen together with six employees and additional helpers. Rustadstuen Sport AS also offers service and repair of bicycles and skis, which makes it an important offer for local customers. The shop is a member of the purchasing organization Stadion, which has approximately 120 independent shops as members, which contributes to a wider range and better purchasing conditions.