Sport 1 in Lillehammer is a sports shop with a comprehensive selection of sports equipment, including clothing, shoes, skis and bicycles. The shop was established in 1983 and has since then gained extensive experience in the industry. It has a special focus on Nordic racing, cycling and running, and is known for being an official Birkebeiner shop. Many of the employees are active Birkebeiners themselves, and they have collected over 90 Birkebeiner brands on skis, bikes and running.
The shop, which covers an area of approx. 900 m², is centrally located in Lillehammer and offers a wide range of quality products from well-known brands. In addition to sports equipment, they provide tips on training methods and equipment for competitions. Sport 1 also has a large department for hiking equipment and clothing for an active lifestyle, and they offer services such as click & collect and fast home delivery. The shop has a modern workshop for ski grinding and an experienced bicycle mechanic available for repairs and maintenance.