Arctic Rein og Vilt AS, also known as ARV, is a wholesale meat producer specializing in reindeer meat, often referred to as primeval meat. The meat is produced under extreme natural conditions, which contributes to its unique properties. The company places great emphasis on sustainable and ethical animal husbandry, and aims to offer taste experiences that reflect Norwegian nature.
Quality assurance is a central part of the production process, and ARV promotes traditional methods of meat production. The company is also involved in local food production and community development, which underlines their commitment to supporting the surrounding community. Reindeer meat has a significant place in the Sami diet, where reindeer herding is an important part of the culture.