Bik Bok is a fashion store that targets women, especially girls in their mid-20s. The store offers a diverse selection of clothing, including basics and seasonal trends, with a focus on inspiring the Nordic girl. The collections are designed to meet different needs, from everyday outfits to party wear.
The assortment includes both commercial trends and more unique garments, known as "it-fashion". Bik Bok aims to be a leading destination for fashion-conscious women who want to express their style through clothing. The store is part of a larger chain that has several outlets in the Nordic region.