Janteloven: The laws of modesty and equality in Norway
Travelling to Norway is an amazing opportunity to learn about its unique cultural code and how it governs social relations in the country. One of the most well-known cultural elements is Janteloven, or the "Law of Jante," which strongly influences people's behaviour and social expectations. This concept originally emerged as a criticism of excessive pride and arrogance, and it remains as relevant today as ever in Norway and other Scandinavian countries. In this article, we're going to tell you all about Janteloven, how it affects Norwegians and why this "law" is so important for social harmony in the country.

What is Janteloven?
Janteloven, or "Jante's Law", was introduced by Danish writer Axel Sandemose in his book Against the Current in 1933. He described a set of rules that limit arrogance and exaggerated self-importance, and said that "everyone is equal". These principles require people to be modest, avoid boasting, and not express too much pride in their personal achievements. In Norway and other Scandinavian countries, these ideas have had a big effect on how successful people behave and how they are seen.
What effect does this have on people's behaviour in Norway?
In Norway, Janteloven influences everyday behaviour. This means that people who are not very different from others are valued. Modesty is seen as a good quality. People don't like to brag about what they've done or how much money they have. They also believe in treating others fairly. You can see this for example at work meetings or parties, where people try not to show off.
From a traveller's perspective, this may mean that Norwegians may think overly bright or arrogant statements are not appropriate. It is best to be calm, be polite and don't brag.

How does Janteloven affect how people interact with each other and the culture?
Janteloven is also closely linked to how success is perceived in Norway. Even if you have achieved a lot, you should not brag about it. People care more about everyone getting along than about individuals being successful. These norms support collectivism and equality in society. This is shown in things like gender equality, social mobility and access to education for all citizens.
Janteloven also affects how people in Norway think about money and success. If people try to show off about how much money they have, others might not like it. In Norway, people value "modest wealth". This means that people live in a way that does not attract unnecessary attention.
Janteloven is a key part of the vibrant cultural identity of Norway and other Scandinavian countries. It's an amazing thing, this religion. It regulates behaviour, reinforces values of equality and modesty, and helps maintain harmonious relationships within society. It's so important for tourists to understand this law, so they can interact appropriately with locals and avoid inappropriate comments. The wonderful thing about Norway is that it is a place where modesty, equality and respect for others are the main principles that govern social interactions.
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