Citibank is a global bank with headquarters in New York, known for its services aimed at institutions with cross-border needs. The bank offers a range of financial services, including wealth management, which are available to both individuals and institutions. Citibank also has specialized personal banking services in the US, making it a significant player in the banking sector.
Innovation is central to Citibank's strategy, with a focus on using artificial intelligence to improve the productivity of its services. The bank has invested billions in its London headquarters, underscoring its commitment to strengthening its global presence. In addition, Citibank offers customized portfolio management services in collaboration with BlackRock, as well as simplified ETF services with a FIX API connection to Bloomberg BSKT, which gives customers access to modern and efficient investment solutions.