Nova Beverage Group AS was established in 2017 as an independent, partner-owned group. The company has distinguished itself as one of the fastest growing importers in Norway over the past five years, and in 2021 they were ranked as the fourth largest importer in the Norwegian monopoly market. During the year, they sold more than 7 million liters through various channels, which underlines their presence in the market.
The company has developed an overall market strategy that includes both on-trade and off-trade sectors. Nova Beverage Group AS collaborates with Vectura, a recognized logistics operator, to optimize the distribution of its products. The team consists of young specialists with solid experience from the industry, which contributes to the company's goal of making Norway an important market for manufacturers.