Lillelam boutique Bjørvika offers a selection of children's clothing made from 100% merino wool. The clothes are designed to be both warm and soft, and they are non-itchy, making them comfortable for children. The range ranges from sizes for premature babies up to 8 years, and includes both everyday and party clothes. All products can be machine washed at 40°C with the wool programme, which makes maintenance easy for parents.
The production of Lillelam clothing is sustainable and ethical, which is an important part of the brand's philosophy. In addition to the clothes, Lillelam also offers knitting packages and yarn for hand knitting, which gives customers the opportunity to make their own garments. Lillelam has a presence both in physical stores in Oslo and online, with fast and safe delivery from the online store. The brand also engages customers through social media, where they use the hashtag #lillelam to share experiences and photos.