Lillelam boutique Grünerløkka offers a selection of children's clothing made from 100% merino wool, known for its softness and warmth. The clothes are designed to be scratch-free and can be machine washed at 40°C with the wool programme, which makes them practical for everyday use. The store has sizes ranging from premature to 8 years, and the collections include both everyday and party wear.
The production of Lillelam's clothing is sustainable and ethical, with a focus on quality and consideration. In addition to clothing, the store offers knitting kits and yarn for hand knitting, which gives customers the opportunity to make their own garments. Lillelam also engages its customers through social media, where they use the hashtag #lillelam to share experiences and inspiration. The products are available both in the online store with fast and safe delivery, as well as in physical stores in Oslo.