Polarn O. Pyret Storo Storsenter is a children's clothing store that has been part of the industry for over 40 years. The brand is known for its sustainable design, which has been part of their philosophy since 1976. The store specializes in wool garments and outerwear, with a focus on functionality and comfort for children. The clothes are made to withstand wear and tear, which makes them suitable for active everyday use.
In addition to offering clothes that can be inherited between siblings, Polarn O. Pyret also has a second hand section for used clothes. They use recycled materials in several of their products, and have entered into exclusive design collaborations, including with Liberty Fabrics. The store offers inspiring guides and articles for customers who want more information about sustainable children's clothing.