MOO is a bag manufacturer with a focus on high-quality everyday bags, established by founder and designer Karianne Sæther in 2005. Sæther started MOO after experiencing challenges in finding the perfect PC bag, which led her to take the initiative to create her own bag brand. All bags from MOO are designed with Norwegian aesthetics and are made in Italy from exclusive calfskin, which ensures both style and functionality.
The range at MOO includes different types of bags, such as work bags and crossbody bags, all of which are characterized by quality and smart solutions. MOO also advises on the care of leather bags to extend their life, which has been appreciated by customers, who give high marks to both quality and design. In August 2020, MOO opened its first Brand Store in Bogstadveien 25, where customers can experience the products directly. MOO is known for its playful slogan, MOO-HOO!, which contributes to the brand's recognisability.