Enjoy sport AS is an interest organization that represents the sports industry in Norway. The organization aims to promote industry development and organizes, among other things, Sports Industry Day, where current topics and trends are discussed. Through its industry register, Enjoy sport AS offers its members a platform for networking and information sharing.
In addition to focusing on innovation and technology within sports products, Enjoy sport AS awards awards such as Sports Product of the Year and Social Actor of the Year to recognize outstanding contributions in the industry. The organization is also involved in social issues, such as VAT exemption on electric bicycles, and emphasizes the importance of public health, with a particular focus on modern running shoes. Furthermore, Enjoy sport AS supports growth programs for Norwegian outdoor brands, which contributes to the development of the industry as a whole.