Norrøna Concept Store Bogstadveien is a specialist store that offers a wide selection of outdoor equipment and clothing. The store is part of Norrøna, a family-owned Norwegian brand that has produced premium products since 1929. A focus on quality, functionality, design and sustainability characterizes the range, which includes technology and materials adapted to various outdoor activities such as hiking, skiing, snowboarding, climbing, cross-country running, mountain biking and surfing.
In addition to selling products, Norrøna Concept Store offers repair and maintenance of equipment, which contributes to a more sustainable consumer culture. The store also has a loyalty program for customers, as well as a Pro User Program for professional users. Norrøna House functions as a meeting point for outdoor enthusiasts, and the store has its own blog with tips and news related to outdoor life.