FREIA Sjokoladefabrikk is located on Rodeløkka in Oslo and functions as a corporate office for the company. The factory is known for its long history in chocolate production and has been part of Norwegian culture since 1899. Visitors can experience Freialand, an experience center that provides insight into the history of chocolate, and offers a unique chocolate experience.
The factory also has the Freiasalen, which is decorated with twelve paintings by the renowned artist Edvard Munch. Tours of this hall give an insight into both chocolate production and art. In addition, the Freia store is a popular destination for chocolate lovers, and the place is often referred to as "the place of true joy".