Tapad is a company with headquarters in Oslo that specializes in digital identity and media measurement. The company offers a robust global digital identity graph that enables programmatic ad targeting and improved media measurement. Through its services, Tapad helps to provide a deeper understanding of the consumer's decision-making journey, which is essential for effective marketing strategies.
In addition to the identity graph, Tapad offers data enrichment to extend the reach of campaigns. The company tailors messages for different types of campaigns, including paid, earned and programmatic. Tapad works with brands, agencies and platforms to expand the graph with new devices, contributing to a more connected experience for consumers across different digital platforms.