Villanytt Norge AS was established in 2001 in Vennesla, near Kristiansand, and since 2003 has had its head office in Oslo. The company took over the well-established mail order company Norsk Idekjøp, which has been a significant player in home accessories for over 25 years. Villanytt specializes in a wide range of goods for the house and home, including bathroom items, tools, cookware sets and cutlery.
The company buys all its goods directly from the factories, which helps to keep costs down and ensure competitive prices for consumers. Villanytt Norge AS offers its products to customers all over the country, and focuses on safe and secure trading.