Illums Bolighus - GlasMagasinet is a retail business that offers a wide selection of products in furniture, lamps, interiors, fashion, well-being, children and gifts. With more than 400 brands available, the store targets customers who seek both design and functionality in their purchases. Since its founding in 1925 by Kaj Dessau, the business has focused on integrating textiles, furniture and art, which has contributed to a unique shopping experience.
The store also has a loyalty club, No1, which gives members exclusive benefits such as bonus points and early access to news. In addition to this, Illums Bolighus - GlasMagasinet offers the option of delivery or collection of goods in store. Exciting activities are organized for the members of the loyalty club, which adds an extra dimension to the customer experience.