Jenny Hemstads Gate is a shopping street in Oslo, named after the living person Jenny Hemstad. This is a rarity in the city, as street names have traditionally been linked to historical figures or events. The street is located on Aker Brygge and stretches through several shopping and entertainment centres, making it a popular area for residents and visitors alike.
The design of the street includes a dotted line symbolizing its route, while wavy lines represent the Oslo Fjord. This design contributes to a visual connection between the street and the fjord, and gives the area a unique character. The creation of Jenny Hemstads Gate marks a break with an over a hundred-year-old unwritten rule about street names in Oslo, which has created media attention and debate about naming traditions in the city.