BUSI Company is a Norwegian clothing store founded by Birk Ruud, who is an Olympic gold medalist and cultural icon. The brand aims to combine street style, snow culture and creative freedom, and targets a youthful target group. BUSI offers a selection of high-quality street and outerwear designed to give users a sense of comfort and performance, whether they're skiing, at work or in the park.
The BUSI Company collections promote self-expression and individuality, and are supported by a community of athletes, artists and innovative thinkers. The brand uses recycled materials in selected collections, with a focus on honesty and sustainability. BUSI represents not only a clothing brand, but also a lifestyle and an attitude of being brave and authentic.