DeAna is a multi-brand store specializing in exclusive brands for women. The store is located on Vinderen in Oslo and has been in operation since 1997, when it was founded by Anne Bakken. DeAna offers a selection of trendy and quality-conscious brands, including names such as Andiata, Pia Tjelta, Lois, byTiMo and Jeanerica.
The store has a focus on helping women express their unique style, and actively shares styling tips on social media. DeAna also has a customer club that gives members a 7% bonus on purchases. In addition, they offer a click and collect service, which gives customers the opportunity to shop easily and efficiently. Purchases from the store's Norwegian warehouse incur no customs duties.